Bayard Fashion

Bayard Fashion Boutique

Fashion and sportswear from New York, Paris and London all brought together in the trendy boutique of Bayard Sport at the foot of the Matterhorn: here you will find not only the latest trends and brands, but also established classics.

With an outfit from Bayard, you will always look your best – both in Zermatt and the big cities around the world.

Bayard’s Passion

The history of Bayard Sport began in 1965, when the parents of current CEO Roger Bayard opened the first branch. Just as in those days, we still indulge in our passion for sport and fashion – nowadays in more than one shop.

It is our ambition to always provide the best possible service and in doing so, we stay true to our roots. We achieve this thanks to our friendly, motivated staff and the best brands. Our customers are treated like guests, who will feel at home with us.

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